our story

Conceived and launched initially in August 2020 as a modern-Indian women's clothing brand in India, by a mother-daughter duo, the small business has received a lot of love and appreciation for their fresh designs and quality fabrics.

Taking the next step, and setting up new headquarters in Toronto (as Ninéh.Shop) in 2023, the brand has ventured into the global market with its unique and muted aesthetic in home textiles.

The Ninéh story is that of quality and consciousness. Sourcing from local artisans, employing women karigars, and adapting a small scale production model, Ninéh understands the social and ecological responsibilities that any brand must bear in today’s day and strives to develop an inclusive and sustainable ecosystem.

“We want to bring to our clients the best quality fabrics with delicate touches of the finest craftsmanship adorned on modern silhouettes, while keeping in mind both sustainability and affordability."